A while back I listened to a speaker who used to be in the advertising business for 25 years.
He stated that they hire psychologists to feed upon people's inadequacies. Basically all advertisements are nothing more than messages saying "you're not okay."
You're not okay until you buy... THIS!
They know people are sitting at home watching tv, be it sports, comedy, drama, horror whatever and they compare themselves to the people they are watching. Not everyone but you can bet quite a few are thinking to themselves, I could be just like them (or better) if I had those shoes, hair, makeup, insurance, douche, car, cookware, dress, hat, house, beer, gun, whatever.
How much do you want to bet that Gerber saw an increase in sales on their machete's after a certain episode of the Walking Dead?
They know that people don't feel good about themselves on the inside, though it would take extreme torture to drag that confession out of them. So they FEED on those emotions of inadequacy and guilt and low self-esteem. Look how much better you would be with ... "THIS". And if that isn't enough, how about the drugs they're peddling on tv? What do your doctors know... take this drug for that problem you got and it'll be all better, see our folks on the commercials are doing wonderfully. So can you.
They know how people think.
Example; if they didn't know that people have a sense of inadequacy about themselves a car would be just a car, right? They wouldn't have to put numbers and letters on the damned things. But (for example), lets say I'm driving a BMW CSXI and I'm not feeling all that great but suddenly in the other lane I see a BMW CSX but no I... whell, now I can sit up a little straighter and drive past this sucker and let him read the letters on the back of my car and we'll both know the same thing, I'm superior and he is inadequate... but of course this good feeling only lasts for about 5 miles until some SOB blows by me with a BMW CSXXXIII . Of course this is only happening at night because during the day the BMW is in the shop.
It's why I stopped watching commercialized television on a regular basis. Sometimes if the History channel has something cool on, like "Future Weapons" or some neat stuff like that, I'll watch and use the "back" button on the remote to switch channels to something else on the Discovery Channel or Animal Planet (educational TV ok??) until the commercials are over and switch back. ... if BOTH are showing commercials then MUTE.
I've watched all the episodes of TWD... on line, commercial free streaming. Now I have season 1 DVD and looking forward to season 2 whenever it comes out.
69% of the people find something dirty in everything they read.